Cremaholics is a private club for people who sincerely love personal care.
We compare this to a private VIP-event what people are ready to stand in a line for because they desperately want to attend it. All cremaholics get interviewed by Kiehl’s master, who asks them questions about personal care and tells them thir level of cremaholism. The visual approach is based on the style of neon signs and the texture of the brick walls of Kiehl’s boutiques. These images work perfectly
with our idea of a closed community — Сremaholics Club.
